MaaS, le prochain chapitre

“You’re important and in a hurry. We’ll get you there,” proclaims an Uber ad strategically placed at a city bus stop. It’s the perfect slogan for today’s private mobility service providers (MSPs), who have flooded the transportation market since the early 2000s. Private mobility services are the ultimate manifestation of the “me” culture. They promise personalized, fast, convenient, and on-demand travel that’s centered around the rider’s needs and preferences, and they deliver it through a myriad of transit modes and options.